Cookie Policy

Cookies are small text files that are placed on your device (computer, smartphone or tablet) by websites that you visit. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the owners of the site.

Cookies can be set by the website you are visiting (“first-party cookies”) or by third-party services that are embedded on that website (“third-party cookies”).

Session vs. persistent cookies

Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period (or until you delete them manually) and are reactivated each time you visit the website that created them.

ToneStakr uses cookies for the following purposes:

• Analytics — to understand how visitors use the Site, which pages are most popular, and how users navigate between pages
• Advertising — to serve relevant adverts through Google AdSense and to measure the performance of those adverts
• Functionality — to remember any preferences or settings you have applied during your visit

We do not use cookies to collect personally identifiable information directly, nor do we sell cookie data to third parties. Where third-party services set cookies (such as Google), those cookies are governed by the respective third party's privacy and cookie policies.

Strictly necessary cookies

These cookies are essential for the Site to function correctly and cannot be switched off. They are typically set in response to actions you take, such as setting your privacy preferences. Without these cookies, certain parts of the Site may not work as intended.

ToneStakr is a static site and does not currently set any first-party strictly necessary cookies directly.

Analytics cookies

These cookies allow us to count visits and measure traffic sources so we can understand how the Site is performing and improve it over time. All information collected is aggregated and anonymised.

Advertising cookies

These cookies are set by Google AdSense to build a profile of your interests and show you relevant advertisements on this and other websites. They do not directly store personal information, but are based on uniquely identifying your browser and device.

The following table lists the individual cookies that may be set when you visit the Site:

This list may not be exhaustive. Third-party services may update the cookies they set. For a comprehensive and up-to-date list of Google cookies, please refer to the Google Cookie Policy.

In addition to cookies set directly by ToneStakr, the following third-party services operating on the Site may set their own cookies:

ToneStakr does not control third-party cookies and is not responsible for how those third parties use the data collected. We encourage you to review the cookie and privacy policies of each third-party service.

Under the UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we rely on the following legal bases for the cookies we use:

• Legitimate interests — for analytics cookies that help us understand Site usage and improve the user experience. We have assessed that our legitimate interest in understanding how the Site is used does not override your privacy rights, particularly because analytics data is anonymised and aggregated.
• Consent — for advertising cookies (Google AdSense) that are used for personalised advertising. Where applicable law requires consent for non-essential cookies, we obtain that consent before setting advertising cookies.

You have several options for controlling cookies:

Browser settings

Most browsers allow you to view, manage, block or delete cookies through their settings. The method varies by browser — use the links below for guidance:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Please note that restricting cookies may affect the functionality of some parts of this Site and of other websites you visit.

Opting out of Google advertising cookies

You can opt out of personalised Google advertising at any time by visiting Google Ads Settings. You can also install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting data about your visits.

Industry opt-out tools

You can manage interest-based advertising preferences across multiple advertisers using these industry tools:

• Your Online Choices (UK) — for European Interactive Digital Advertising Alliance (EDAA) members
• Network Advertising Initiative Opt-out

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not wish to be tracked. There is currently no universally agreed standard for how websites should respond to DNT signals.

At present, ToneStakr does not alter its data collection practices in response to DNT signals. You can use the opt-out methods described in Section 7 to control tracking on the Site.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law, or our operating practices. The “Last updated” date at the top of this page will be revised accordingly.

We encourage you to review this page periodically to stay informed about how we use cookies. Continued use of the Site after any changes constitutes your acceptance of the revised policy.

If you have any questions about this Cookie Policy or wish to exercise your data protection rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection and electronic privacy.