Privacy Policy

We collect two categories of information:

Information collected automatically

When you visit the Site, certain information is collected automatically by our analytics and advertising partners. This may include:

• Your IP address (anonymised where possible)
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or search engine
• Device type (desktop, mobile, tablet)
• Geographic location (country/region level only)
• Date and time of your visit

Information you provide voluntarily

The Site does not currently operate user accounts, comment forms, or newsletter sign-ups. We do not ask you to submit personal information such as your name or email address. If a contact form or sign-up feature is introduced in the future, this policy will be updated accordingly.

The Site uses cookies — small text files placed on your device — to enable certain features and to collect usage data. Cookies are used by us and by third-party services we integrate with.

Types of cookies used

Managing cookies

You can control and delete cookies through your browser settings. Instructions vary by browser — consult your browser's help documentation for guidance. Note that disabling cookies may affect the functionality of some features on the Site.

You can also opt out of interest-based advertising by visiting the Your Online Choices tool (UK) or by using Google's opt-out tool.

We use Google AdSense (operated by Google LLC) to display advertisements on the Site. Google AdSense uses cookies and similar tracking technologies to serve adverts based on your prior visits to this and other websites.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to the Site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings.

For more information on how Google collects and uses data, please review the Google Privacy Policy.

ToneStakr is enrolled in Google's publisher programme (AdSense publisher ID: ca-pub-4067105184392436). We do not control which adverts are served and are not responsible for the content of third-party advertisements.

We use Google Analytics 4 to understand how visitors use the Site. Google Analytics collects anonymised data about your behaviour on the Site, including which pages you visit, how long you stay and how you arrived.

We have enabled IP anonymisation so that your full IP address is never stored by Google Analytics. Data collected through Google Analytics is processed and stored on Google's servers and is subject to the Google Privacy Policy.

You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.

Google Analytics measurement ID: G-E6LS23YRZ3

Some pages on ToneStakr may contain affiliate links — links to third-party retailers and services through which we may earn a small commission if you make a purchase. This is at no extra cost to you.

Affiliate programmes we participate in may include, but are not limited to:

• Thomann (thomann.de) — partner programme
• Andertons Music Co. (andertons.co.uk) — Linkby network
• Gear4Music (gear4music.com) — Awin network
• Reverb (reverb.com) — Impact network
• Other music equipment retailers with affiliate programmes

Affiliate links are used to recommend gear genuinely relevant to the content. Our editorial recommendations are not influenced by affiliate relationships — we only link to products we believe are genuinely useful. Where affiliate links are present, they will be clearly indicated.

Please be aware that third-party retailers have their own privacy policies, which govern any data you provide when making a purchase. We are not responsible for the privacy practices of external retailers.

The Site integrates with the following third-party services, each of which operates under its own privacy policy:

We are not responsible for the data practices of these third-party services. We encourage you to review their respective privacy policies.

Information collected through the Site is used for the following purposes:

• To analyse Site traffic and understand how visitors interact with content
• To serve relevant advertisements through Google AdSense
• To improve the quality and relevance of content on the Site
• To detect and prevent technical issues, fraud or abuse
• To comply with applicable legal obligations

We process this data on the basis of legitimate interests (analytics and site improvement) and consent (advertising cookies), in accordance with UK GDPR Article 6.

If you are located in the United Kingdom or European Economic Area, you have the following rights in relation to your personal data:

• Right of access — you may request a copy of any personal data we hold about you.
• Right to rectification — you may request correction of inaccurate or incomplete personal data.
• Right to erasure — you may request that we delete your personal data (“right to be forgotten”), subject to certain exceptions.
• Right to restrict processing — you may request that we limit how we use your personal data in certain circumstances.
• Right to data portability — you may request your data in a structured, machine-readable format where technically feasible.
• Right to object — you may object to processing based on legitimate interests, including for direct marketing purposes.
• Rights related to automated decision-making — you have the right not to be subject to decisions made solely by automated means where those decisions significantly affect you.

To exercise any of these rights, please contact us at privacy@tonestakr.com. We will respond within 30 days of receiving a verifiable request.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters.

We retain data for as long as is necessary to fulfil the purposes described in this policy, subject to the following:

• Google Analytics data — retained for 14 months by default, as configured in our Google Analytics property settings. After this period, data is automatically deleted.
• Google AdSense data — governed by Google's own retention policies. Please refer to the Google Privacy Policy for details.
• Server logs — any logs retained by our hosting provider are retained in accordance with their own policies and are not directly accessible to us.

As we do not operate user accounts or collect submitted personal data, we do not hold identifiable individual records that require active deletion.

We take reasonable technical measures to protect the Site and the data processed through it. The Site is served over HTTPS, which encrypts data in transit between your browser and our server.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

The Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

The Site contains links to external websites, including those of gear retailers, manufacturers and other resources. This Privacy Policy applies only to tonestakr.com. We are not responsible for the privacy practices of linked third-party websites and encourage you to review their individual privacy policies.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. The “Last updated” date at the top of this page will be revised accordingly.

Continued use of the Site following any changes constitutes your acceptance of the revised policy. We recommend reviewing this page periodically.

If you have any questions, concerns or requests relating to this Privacy Policy or the handling of your personal data, please contact us:

We aim to respond to all enquiries within 30 days. For complaints that cannot be resolved directly, you may escalate to the ICO.